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Branded residences

Show buyers the finish they are paying for.

One application for your sales office, your website and your brokers, with interiors designed for the project and materials and light at presentation quality.

Over 200+ real estate companies have worked with us

  • Vinci Immobilier logotype
  • Bouygues Immobilier logotype
  • Skanska logotype
  • Mota-Engil logotype
  • Nexity logotype
  • Ghelamco logotype
  • Sobha Realty logotype
  • Select Group logotype
  • Eagle Hills logotype
  • Masdar City logotype
  • Arrow Global logotype
  • Kronos Homes logotype

Overview

A different sale from a standard building

A branded residence is sold on the finish, the brand and the service behind it, and a buyer judges all of that in the first minute at the screen. We design the interiors for this project, render the materials and the light at presentation quality and carry your brand through the whole application, so what the buyer sees matches the price on the list.

Benefits

What your sales office gets

  • Interiors designed for the project

    A dedicated interior style for the development, applied to every residence, including the ones without a show apartment.

  • Materials and light at presentation quality

    Stone, wood and fabric that read as real, at the hour of day the buyer asks about.

  • Prices on screen or in private

    One version shows prices and hides sold residences. Another shows no prices at all, for buyers who expect to discuss price with your team.

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In practice

Where it changes the day

  • The buyer who flies in for one meeting.

    The residence they came for opens finished on the sales office screen, in its interior style, with the view from its own windows.

  • The buyer who decides from abroad.

    Your brokers send the same application as a link, with prices in the buyer's currency and areas in square metres or square feet.

  • The launch at an international property fair.

    The same application runs on a totem at the stand, and in VR headsets when the event calls for it.

  • The show apartment that is still under construction.

    Every residence type is furnished in the model from the first day of sales, so buyers see the finish before the show apartment is ready.

In practice

The Grove by JMJ in Qatar, with curved terraces and a shared pool at sunset

A premium price needs a presentation to match.

Discover how an apartment, its terrace and its surroundings come together in one presentation.

Explore The Grove

Buyer journey

How a buyer gets to yes

  1. Step 1

    See the address

    • The building, its surroundings and the approach, the way they would arrive as residents
  2. Step 2

    Walk through the residence

    • The interior designed for the project, at eye level, in the light of the hour they ask about
  3. Step 3

    Look at the shared spaces

    • The lobby, the pool and the other amenities, marked on the site plan with pictures and descriptions
  4. Step 4

    Talk about price

    • On screen in the version that shows prices, or with your sales team in the version that hides them

In numbers

Built for property developers in many markets

Our portfolio includes branded and premium residences in the Gulf and North America.

  • 25+countries with a signed project
  • 11 marketswith local support
  • 1,000+applications delivered

Made to fit

Fitted to how you sell

The application takes your brand and your data.

  • Your logotype colours, icons and fonts
  • Residences live from your CRM, or from a spreadsheet
  • One snippet on your website, under your own domain if you wish

Products

Which product fits

For branded residences we recommend Resimo Touch in the sales office, where the finish is judged on a large screen, with Resimo Web on your website and for brokers. Stills and films for the campaign come from the same model, through our CGI studio.

Projects

Branded residence projects

Branded and premium residences we have built sales applications for.

  • HQ Residences tower and the Miami waterfront at golden hour

    Miami Edgewater, United States

    HQ Residences

    Black Salmon

    Explore the tower in its Miami setting, then point to an apartment to see its plan, floor, area and asking price.

    Explore the project
  • Eye Branded Residences in Riyadh, with landscaped paths and the residential courtyard

    Riyadh, Saudi Arabia

    Eye Branded Residences

    OSUS

    Bring Eye’s residences, townhouses and shared spaces into one presentation, with courtyard views that show how the development feels at pedestrian level.

    Explore the project

See it live

See it on a branded residence

A call of about 20 minutes: you show us the project, we show you the application your buyers would use.

Project preview

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