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Where property sales meet technology.

News, guides and research on the technology that helps developers sell apartments before they are built, from the team that builds their sales applications.

Latest articles

  • Furnished apartment at The Grove, with bedrooms, living area and terrace in a 3D cutaway

    Sales office

    Every apartment furnished: how interior styles scale to a whole building

    Why a style is a system of models mapped to every layout, and what that means for a building of two hundred units.

    Coming soon
  • An architectural floor plan beside a checklist of drawings, unit list, materials and launch priorities

    Process

    What to send your 3D team on day one

    The plans, the unit list and the three decisions that decide how fast a project moves.

    Coming soon
  • A freestanding touch totem with a tilted screen showing a residential development in 3D

    Sales office

    Taking a 3D sales application to a trade fair

    Offline mode, the latest unit list and who to call on a Saturday at the stand.

    Coming soon
  • Illustration of a buyer wearing a VR headset beside a screen showing a Resimo apartment walkthrough

    Choosing a product

    Where VR belongs in a sales office

    Why we recommend headsets for fairs and memorable showings, and the touch screen for the conversation at the desk.

    Coming soon
  • Visitor analytics in the Resimo panel: trend, sources and countries

    Data

    What GA4 can and cannot tell you about buyers

    Events, leads and the one question analytics cannot answer: which apartments did this buyer look at.

    Coming soon
  • Unit availability by building and floor in the Resimo panel

    Data

    Live availability: why the website must never show a sold unit

    How statuses travel from your CRM to every screen, and what happens when there is no CRM.

    Coming soon

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